The Fragility of Sport Promotions

While visiting Niketown in London today, I was struck by how sport can turns things on its head so quickly. Within the store was a great football zone, with a number of promotions and features introducing a range of football based products. At the rear was a Brazilian kit promotion, displaying the full range of … Continue reading The Fragility of Sport Promotions ... [ Read More ]

Puma’s Striking Confidence

You can’t help but notice the vibrant colours adorning the feet of the players in the World Cup. Puma has provided its fair share of impact, with their new evoPOWER Trick Boots. One pink and one blue boot, the mismatched footwear has been effectively communicated in the current Carnaby Street store promotion. Rather than … Continue reading Puma’s Striking Confidence ... [ Read More ]