David Jones

Studio W

David Jones is an Australian based, world-class department store retailer offering a wide-range of high quality merchandise to its customer for over 175 years with 38 stores nationwide.

Having recently been purchased by the South African Woolworths group, a host of new brands were launched into the Australian market for the first time within the David Jones retail stores.

Manufactured and implemented over just a 3 month period, the 9 brands were rolled out across the full store portfolio resulting in a successful launch for this new venture.

Studio W is a modern solution for young, urban consumers the range of on-trend fashionable attire defines Studio W as a brand.

Featuring sleek, contemporary fixtures and furniture, with combinations of rich material textures – timber and felt contrasting with the sharp linear grey structural forms.