To celebrate the launch of the Ab Fab movie staring Jennifer Saunders and Joanna Lumley, the famous Liberty department store in central London has received an absolutely fabulous takeover. Showcased in the outrageous windows and instore are a collection of costumes from the big-screen adaptation complete with sequins and numerous bottles of Bollinger champagne!
Bringing this theatrical event to life, the team at Liberty worked with the Global Display London workshop to create bespoke wigs and makeup and renovated mannequins, to ensure the merchandise was displayed with authenticity, complimenting the extravagant and dramatic looks of the infamous Ab Fab characters.
“This has possibly been the most fun project my team and I have ever worked on. I am the biggest Ab Fab fan so designing these windows was so easy. I wanted pink sequins, giant Eddy and Patsy dolls, as many Bollinger bottles as we could get our hands on and windows that talk.” Liz Silvester, Head of Visual Identity.