DRAGONS’ DEN!

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Global Display entered the dragons den to present an innovative solution for sustainable visual merchandising display. As seen on BBC Two’s ‘Dragons’ Den’ The Eco Mannequin is truly a revolution in mannequin production and the dragons were wowed by an engaging presentation by Group MD Alan Pegram with an eye catching display and an innovative solution, featuring ‘mini-me’ versions of each of the dragons – showcasing the versatility of this product and the importance of visual display.

Sustainability has been a focus for retailers and their merchandise for many years, but up until now this has not been reflected in their visual merchandising equipment and mannequins – something which Global Display sought to change.

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With major retailers having upwards of 200 mannequins per store there is a clear need for retailers to act to improve the impact on the environment which these products can have both before, during and after their lifetime usage in retail interiors.

Up until now the options have been limited with solutions that limit creativity, or require unacceptable levels of compromise in terms of the visual aesthetics, weight or durability.
Conceiving a solution which encourages creative thinking and provides equivalent like-for-like attributes to existing fibreglass options, whilst also being sustainable and inherently biodegradable, not only solves the critical challenges of sustainable design – but begs the question as to why retailers are not already using these mannequins in their stores?

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After facing up to a thorough grilling from the dragons, during which the importance of the visual merchandising industry was called into question – the dragons chose not to invest in the patented product, but clearly saw the level of innovation that this invention represents. Alan did not leave empty handed however – with over 10 mannequins on display there were plenty of spare hands to hold onto!

The real winners ultimately will be those brands who value the sustainable approach that customers are now demanding in their retail experiences, with the opportunity to make a significant impact on their carbon footprint, whilst at the same time providing customers with a more sustainable, conscientious buying experience.

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“It was an amazing, once in a lifetime experience, which has given myself and the team plenty to think about. On reflection more focus should have been placed on the importance of making the instore experience more inviting – and how mannequins are intrinsic to this for retailers and customers alike. It’s so important that the VM sector approaches this in a more environmentally conscious way – it’s not often that you can build a successful business on the back of a cause and purpose as worthy as this. The Dragons got it wrong this time….watch this space!”
Alan Pegram, Group MD Global Display

Find out more about the eco mannequin here>>