You can’t help but notice the vibrant colours adorning the feet of the players in the World Cup. Puma has provided its fair share of impact, with their new evoPOWER Trick Boots.
One pink and one blue boot, the mismatched footwear has been effectively communicated in the current Carnaby Street store promotion. Rather than dress the windows in the two colour message, Puma has clad the entire store front.
The effect continues instore, with a striking suspended boot display and further pink and blue treatments. We think it’s a great way to communicate the product.