Selfridges new season window displays celebrate the characteristics of strength through fashion. They are focusing on the strength of design and character using dark and light to manipulate the sense of strength within.
The curation of these windows is breathtaking and really sets the trend to make you feel empowered. Stripping back design to its raw state they focus on the meaning rather than the fact. Selfridges have produced windows that make the essence of luxury inspirational.
Using these raw harsh materials and dramatic mannequins they provide the sense of fear and strength to overcome them. The texture and forms help reflect the feeling and story of each window; these help represent the three characteristics of strength.
As Muhammad Ali once said “Champions are made from something they have deep inside them – a desire, a dream, a vision.”
Make your destiny.