Timberland’s flag ship store on Regent Street has recently been redesigned and refurbished by Dalziel and Pow. The new store is spread across 500 square metres on two floors. Timberland wanted to refine the brands identity as an ‘Outdoor lifestyle label.’
The shop stocks their entire collections for men, women and children and with this have designed a room called ‘The Brand Experience’ where you can take your purchases and get them customised there and then.
Timberland is all about sustainability and has shown this through all the elements of the store being handmade preserving the authenticity and heritage of the brand using recycled materials to create a trendy environment with waves of good vibes. With GDP launching our Eco-mannequin, we can fully relate to this approach to store display (GDP’s eco mannequin below).
The president of Timberland EMEA, Timo Schmidt-Eisenhart said “It’s been a great couple of years for Timberland, we have celebrated our 40th anniversary and with that milestone came the transition from outdoor performance to outdoor lifestyle brand. We’re more focused on style than ever, and just as in touch with our New England roots. The new look Regent Street store celebrates this change and allows our customers to enjoy Timberland in a unique environment, designed to convey the complete brand experience.”
Photos by Angus Montgomery