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CONCEPT 3b
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B&Q

Conference Pop-Up

When this major DIY retailer sought to create a pop-up at their annual conference they worked with the creative team at Global Display to develop a big and bold visual showcase.

Utilising the key aspects of the brand identity, large ‘landmarks’ were conceived, utilising subtle changes in colour to represent the messaging of the display graphics.

To ensure ease of installation the units were manufactured from lightweight corrugated board, with a simple slot together construction enabling the client to re-use the installation in their head office without the need for complex re-installation.