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Harrods

Cover to Cover

This store-wide menswear takeover encapsulates all of the mens departments in this famous store and showcases their key luxury brands in the windows with a series of eye catching and contemporary installations.

To implement the vision of the creative team, Global Display were entrusted with providing the mannequins for the full window concept, with custom-made finishes and modifications in line with the premium aesthetic of the brands to be presented.Requiring over 40 mannequins, the torsos were upholstered in a specifically chosen fabric, in combination with a bespoke paint finish on the body forms.

Adding theatre to the window displays, the installation of each theme required careful modification of the figures in our London Studio. Our specialist team adjusted the mannequins to ensure correct fitment and interaction with the window props, creating a seamless visual story and ensuring the merchandise is displayed to it’s fullest potential.

Receiving acclaim from customers and brands alike these windows show the enduring power of visual merchandising to dramatically encapsulate a retail message and drive awareness of a brands product offering.