This iconic brand launched their first womenswear flagship store in spectacular style with a new Fabiani Women marking an exciting new era for the retailer.
With a vision to empower women and a luxurious interior of marbled and mirrored walls an equally dynamic visual merchandising display was required in their new Cape Town store.
Seeking futuristic mannequins that are both premium in aesthetic whilst standing out from the crowd, the creative team at Fabiani worked with the mannequin experts at Global Display South Africa to develop and define their own unique brand DNA for mannequin display.
Elegant poses which retain their attitude are finished in matt black and eye catching mirror gold, ensuring a dramatic and identifiable signature appearance upon entry to the store interior.
Utilisation of a removable face provides Fabiani with the option for further personalisation. The specially developed mirror gold elements can be updated for special seasonal launches, without the need to completely change the entire mannequin.
The outstanding finished designs have been successfully embraced, and the brand plan to roll out this mannequin concept to a further 11 stores before the end of 2017.