This ambitious retailer with over 40 stores has made a name for itself as one of the leading retailers of fashion street and sportswear.

Seeking to bring a new experiential element to the instore experience and to define shop-in-shop areas, Footasylum worked with Global Display to conceive and define a range of props and display ideas.

Tasked with instilling a sense of street and sportswear lifestyle, the style and message of each area was carefully considered, to ensure a brand led approach to the solutions.

The final elements of visual merchandising engage the customers into the store experience whilst the props assist in demarcating the various fashion styles and defining the target audience.

The newest store in Sollihul received a selection of these new props, from tyres and frames to retro boomboxes, which were sourced and finished by our London workshop.

These props will be rolled out across the Footasylum store portfolio following the success of this first store.