House of Fraser
Launching a new promotional event for this brand with the theme of a blackout the team at House of Fraser worked with the VM expertise of Global Display London to create a series of themed spaces within stores and a range of concepts and designs for instore promotional spaces.
Taking inspiration from the marketing and branding of the event which features pink neon against a black background, a contemporary light stand was envisaged that could be used in various locations throughout the store.
Placing the neon illumination at eye level increases the visual impact, whilst the sleek minimal design is in keeping with the brand s contemporary retail interiors.
The flexible options which these stands provide ensure that they can be used for multiple promotion events in a variety of layouts and locations.