Nail Gel Display
Maximise merchandise density, whilst displaying product in a visually exciting way – this was the brief for this new multi-functional fixture.
Showcasing a range of nearly 300 nail colours, in a space no wider than 1200mm this new manages to fit a lot into it’s footprint. Along with the ability to replace and interchange product, there are opportunities for POS display, seasonal product shelving combined with the ability to rearrange the layout of the entire section without the need to replace any of the components.
This was achieved by designing an injection moulded tray, which clips into and out of the main fixture, with removable sections for product ticketing and a painted section for colour display.
The success of the unit ensured a full store roll out to over 275 stores.