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Selfridges

EveryBODY

As visual display becomes ever more important to both brands and customers alike, the ability to create distinctive and dramatic retail experiences that reflect the brands vision is paramount, and through bespoke modification, renovation, wigs and makeup, new and exciting concepts can be achieved efficiently and with great quality through Global Display London’s specialist services.

Selfridges launched their body studio, exploring the beauty and difference of EVERYBODY and the latest in fashion and fitness, with a  series of window displays and an instore department featuring a number of mannequins supplied, renovated and re-sculpted by the Global Display London workshop.

Creating unique and dramatic body forms is a speciality of the London team, and our modifications specialists worked closely with the Selfridges display team to select suitable mannequins before reshaping the figures to create truly spectacular one off positions.

In total over 80 mannequins were renovated, resprayed or reshaped, along with props and additional display elements for both the external and internal displays. The most dramatic of which was the gymnast position, requiring significant modifications to the legs and arms in order to create the final figure.