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WORLD DUTY FREE

Summer 16

Millions of us are getting ready to jet off into the sun, and once we make it through passport control we enter the wonderful world of duty free shopping!

World Duty Free, part of the DUFRY retailing group, approached Global Display to create, manufacture and implement an interior visual merchandising scheme for their 2016 Summer campaign.

Following the presentation of a range of concepts and proposals, a hanging ribbon frame was developed, utilising the colours of the Union Jack and forming a 3D shape inspired by the essence of flight itself.

Prototyped, manufactured and installed in multiple airside store locations across 4 different airports (Heathrow, Gatwick, Stansted, Manchester) in just 5 weeks, these impactful and dramatic forms create a colourful and impactful installation for the Summer season.